Why create a Campaign?

Creating a Campaign gives you, the donor, a way to tap into your network and raise money for a cause you care about. As a Campaign creator, you're in control. You set the goal, you create excitement for the event by spreading the word and you raise money on behalf of an organization.

How do I create a Campaign?

Go essence.civicore.com/nonprofits
Select an organization you care about
Click on the Fundraise button on that organization's profile
Create an account (if you don't already have one)
Complete your Campaign!

How do I create the most effective Campaign possible?

Focus on your title
Set a reasonable goal
Tell a heartfelt story
- Don't be shy to share the details of you became involved with the organization, what the mission means to you, and why it's important for other people to support your cause!
- Use words like "I" and make it personal!
Choose an image that compels
Link to a video that tells the story and calls an action to donate. If you don't have a video, reach out to the nonprofit to see they have one you can use.

What do I do once my Campaign has been created?

Get the ball rolling!
- Schedule a donation to your own page. You won't see the donation reflected until it runs when the giving day opens, but you know you'll have a donation to your campaigns as soon as the day opens. People are more likely to walk through a door if it's already open. Those who self-donate raise substantially more than those who don't. Even $10 demonstrates you're vested in the cause!-- "I did it, you can too."
Keep it interesting by offering a competitive or creative incentive
- You'll match the first $50
- You'll take your top donor out to lunch
Reach out to your network
- Email your family, friends, and network. There are no geographical limits to your request!
- Post on social media- think Facebook, Twitter, LinkedIn, and Instagram.
- Include your appeal & your custom URLlink (make it easy for them to get to your page)

How to Create a Campaign